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in the field of Business Decision Making. 2) For the decision concerning the place to build a chain store, a company only takes Cologne, Halle,
in the field of Business Decision Making.
2) For the decision concerning the place to build a chain store, a company only takes Cologne, Halle, Munich and Bremen into consideration. In addition to the costs the CEO of the company considers the advantages of the proximity to headquarters, the institutional support and the quality of the infrastructure to be relevant for the decision. She finds the proximity to headquarters three times as important as the institutional support and 1.5 times as important as quality of the infrastructure. The following table contains the CEO's evaluation of all alternatives in all criteria with the best alternative receiving 100 points and the worst 0: 20 proximity support infrastructure costs in Cologne 100 50 8.000 Halle 60 60 0 1.000 Munich 30 0 90 3.000 Bremen 0 100 100 5.000 a) Which cities can be eliminated according to dominance, if the CEO applies the SMART method to contrast the overall advantages with the costs of each alternative? b) Consider costs as a fourth attribute, assuming that the CEO has linear preferences over money. Perform a sensitivity analysis to determine how the choice of location depends on the relative importance of costs. 2) For the decision concerning the place to build a chain store, a company only takes Cologne, Halle, Munich and Bremen into consideration. In addition to the costs the CEO of the company considers the advantages of the proximity to headquarters, the institutional support and the quality of the infrastructure to be relevant for the decision. She finds the proximity to headquarters three times as important as the institutional support and 1.5 times as important as quality of the infrastructure. The following table contains the CEO's evaluation of all alternatives in all criteria with the best alternative receiving 100 points and the worst 0: 20 proximity support infrastructure costs in Cologne 100 50 8.000 Halle 60 60 0 1.000 Munich 30 0 90 3.000 Bremen 0 100 100 5.000 a) Which cities can be eliminated according to dominance, if the CEO applies the SMART method to contrast the overall advantages with the costs of each alternative? b) Consider costs as a fourth attribute, assuming that the CEO has linear preferences over money. Perform a sensitivity analysis to determine how the choice of location depends on the relative importance of costsStep by Step Solution
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