In the first week's materials, we covered the opportunities and threats via the study of the external environment. The general environment is subject to constant changes stemming from PESTEL effects. Given your responses to the effects of social media on each segment from the previous question, provide justification for your placement. Provide clear examples of how these factors influence each segment on the supply and/or demand side. Why do they have similar effects or different ones? In order to begin the simulation task, one needs to be very familiar with the differences between the 5 sensor segments and the external factors that affect them. The completed Situation Exercise I will form the basis for your team's initial discussions on why and where the market currently stands, where it will go, and how your company can profit from these conditions. If your responses to the previous categorization were incorrect on the first attempt, revisit your justifications here on the second attempt