In the following example, make note of any spelling or punctuation errors in the following three paragraphs. In the space provided, rewrite or revise the statement with a focus on concise, clear analysis and organized thought.

1. Loyalty and informational mailings new deals or ways to redeem earned points. Several, not all statement mailings included deals: it could be assumed that these deals were based on the likings or spendings of the customer. Upgrade mailings featured the benefits of earning ThankYou points and also included comparative matrix of ThankYou card versus the customers existing card. Most of these customer communications featured Best Buy, Amazon, Sears, and Kmart deals.

2. American Express sent a more diverse suite of communication emails, that was like with the membership focus of its brand. Customers received newsletters, concert reminders, and local offers.The credit cards informational mailings included account snapshots, allowing the recipient to view their account balance and their rewards points balance within the body of the email. This allows customers to know where they stand on points without going through a log-in.

3. Crossselling consumers during onboarding, a time when they are likely highly-engaged with the bank, can be a great opportunity to deepen there relationship. However, Financial Institutions must be cautious not to overload customer inboxes, of they run the risk of being tuned out. Additionally, crossselling must come secondary to driving engagement within the existing account.