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In the following statements, which is a disadvantage of promotions: 1 Decreases quality perceptions 2 Inhibit the use of a franchise 3 Divert marketing funds
In the following statements, which is a disadvantage of promotions: 1 Decreases quality perceptions 2 Inhibit the use of a franchise 3 Divert marketing funds sales promotion 4 May subsidize buyers who
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Exploring Management
Authors: John R. Schermerhorn, Daniel G. Bachrach
5th edition
978-1119117742, 1119140293, 1119117747, 9781119140290, 978-1119231936
