In the fourth step of segmenting a market, marketers should create a profile of the segment. This should include an assessment of brand usage and profit potential; to name just a few. This stage also involves creating a relatively complicated description of the target market that creates a three dimensional picture that will aid in creating suitable communications strategies. Which term refers to this profile?

a$.$ target profile

b$.$ target persona

c$.$ segment profile

d$.3$D segment