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In the initial introduction of the Prius, Toyota put much effort into building awareness of the emerging need for hybrid cars and also educating potential
In the initial introduction of the Prius, Toyota put much effort into building awareness of the emerging need for hybrid cars and also educating potential customers about what a hybrid car actually is This is an example of the stage in the AIDA model.
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Business Analytics Methods Models And Decisions
Authors: James R. Evans
2nd Edition
321997824, 978-1119298588, 978-0321997821
