In the investor conference call held after the earnings announcement dated 1 November 2018, Company disappointed investors and analysts because it stated that it would in future not disclose unit sales figures. From a FREQ perspective, we can analyse this as:

a.

All of the other options are correct.

b.

Comparability: not having unit sales figures would make it harder for analysts and investors to compare current performance with past performance

c.

Transparency: the reduced disclosure would allow Apple to conceal slower unit sales by raising unit revenue.

d.

Predictability: not having unit sales figures would make it harder for analysts and investors to predict sales trends.

Clear my choice