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In the last stage of the decision making process, travelers evaluate their experiences. These evaluations are oftentimes based on the cultural background of the traveler.

In the last stage of the decision making process, travelers evaluate their experiences. These evaluations are oftentimes based on the cultural background of the traveler. The Chinese and the USA market are two main international markets to Toronto. A hotel looking to gather feedback on their customer service quality would expect the following:

A.

Chinese tourists, compared to Americans, would complain about their particular room when travelling in a group

B.

An American tourist will be comfortable speaking with front line staff about their dissatisfaction, whereas a Chinese tourist would request to talk to a manager.

C.

An American tourist will likely not give a negative overall evaluation of their week-long hotel stay even if a negative incident occurred during their stay

D.

If felt disrespected, the Chinese traveler will likely notgive a negative evaluation to the services provided by the hotel staff

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