Question
In the late 1980s, Pepsi was as strong as ever versus its rivalry Coca-Cola. In an aggressive move to win over the elusive group of
In the late 1980s, Pepsi was as strong as ever versus its rivalry Coca-Cola. In an aggressive move to win over the elusive group of morning soft drinks guzzlers, Pepsi introduced "Pepsi A.M." - a carbonated beverage with all the sugar and twice the caffeine of a regular Pepsi, for a breakfast-cola drink.
Pepsi A.M. failed within 1 year because the name was limiting the usage to only breakfast which limited the sales.
Please Draw the three level of Abstraction for Pepsi with explanation.
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
