In the market segmentation step involving the study of consumer needs and wants, it is advisable for a company to $\_\_\_\_\_.$

Group of answer choices

a$.$ forego undiscovered needs even if it possesses adequate venture capital to uncover them

b$.$ transcend the barriers that the industry places upon its range of need satisfaction activities

c$.$ use this step for generation for theoretical strategies, rather than operational concepts

d$.$ modify or enhance offerings with relevant changes in technology for practical benefit