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In the maturity phase of the PLC , a marketing manager should consider a . pricing to penetrate the market. b . modifying the market,
In the maturity phase of the PLC a marketing manager should consider
a
pricing to penetrate the market.
b
modifying the market, product, and marketing mix.
c
keeping the product the same to appeal to nostalgiabased marketing.
d
dropping the product and moving on to the next product winner.
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