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In the maturity phase of the PLC , a marketing manager should consider a . pricing to penetrate the market. b . modifying the market,

In the maturity phase of the PLC, a marketing manager should consider
a.
pricing to penetrate the market.
b.
modifying the market, product, and marketing mix.
c.
keeping the product the same to appeal to nostalgia-based marketing.
d.
dropping the product and moving on to the next product winner.

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