In the memo, suggest specific ways in which Apple company can plan to improve below-industry-average ratio performance over time.

Suggest annual targets for years one, two, and three (total 3 years)for the below-industry average ratioto catch up with or surpass industry averages. Explain why your recommendations should be effective.

Please provide a rationale for each of the ratios by why the three years explanations are reasonable for the company to achieve.

Please use the following below-industry-average ratios to explain.

Apple, Inc. Industry Average

Profit Margin 20.91 25.70