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In the New Coke case study c. 1984, by focusing on taste as the key issue to address, management was actually framing the managerial problem
- In the New Coke case study c. 1984, by focusing on taste as the key issue to address, management was actually framing the managerial problem as belonging in the ________________ stage of marketing strategy-making.
A.
marketing mix
B.
segmentation
C.
packaging
D.
targeting
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
