In the next meeting with the CEO, she shares the following: "Now that you have chosen a relationship strategy to use in the promotional efforts for targeting the athleisure market, I need you to also find a way to strengthen our relationship with our core customers, the serious fitness consumers."

She continues, "A majority of our core consumers like to hang out with other people who work out a lot. I think we can use this insight in some way to strengthen our brand image and our relationship with our core customers."

Which of the following choices would be the best way to leverage this insight to create a stronger relationship with Decathlonwear's core consumers?