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In the Nordstrom Diamond Story Video, the salesperson went the extra mile to find a diamond that was lost by a customer. This is an

In the Nordstrom Diamond Story Video, the salesperson went the extra mile to find a diamond that was lost by a customer. This is an example of what situational effect on consumer behavior:

.

Antecedent

.

Purchase environment

.

Post purchase processes

.

Situational

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