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In the opening Learning from Mistakes case, in 2 0 1 7 Luckin Coffee faced challenges from the external environment over which it had little

In the opening Learning from Mistakes case, in 2017 Luckin Coffee faced challenges from the external environment over which it had little control. Its primary competitor, Starbucks, was strongly entrenched in the Chinese marketplace and intended to continue growing there. By 2020, Luckin Coffee was dellsted from the Nasdaq stock exchange. This resulting failure can be attributed largely to

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