Question
In the opening Learning from Mistakes case, in 2017 Luckin Coffee faced challenges from the external environment over which it had little control. Its primary
In the opening Learning from Mistakes case, in 2017 Luckin Coffee faced challenges from the external environment over which it had little control. Its primary competitor, Starbucks, was strongly entrenched in the Chinese marketplace and intended to continue growing there. By 2020, Luckin Coffee was delisted from the Nasdaq stock exchange. This resulting failure can be attributed largely to
a. Luckin Coffee CEO Qians leadership.
b. Luckin Coffee products not appealing to the consumer.
c. Starbucks using shady business practices.
d. Chinese market not interested in coffee drinks.
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