Question
in the Pakistani marketing context, is the concept of brand ambassadors likely to succeed? Justify your answer. What public available criteria would you use to
in the Pakistani marketing context, is the concept of brand ambassadors likely to succeed? Justify your answer. What public available criteria would you use to
select the Ambassadors?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
