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In the past, Sears had emphasized its own dealer brands.It then moved on to carrying more well-known manufacturer brands.What are the benefits to Sears of
In the past, Sears had emphasized its own dealer brands.It then moved on to carrying more well-known manufacturer brands.What are the benefits to Sears of carrying more manufacturer brands?
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
