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In the Philippine contest, what role does a drugstore play? To the shopper, what does the channel stand for? To the manufacturer, how will thid
In the Philippine contest, what role does a drugstore play? To the shopper, what does the channel stand for? To the manufacturer, how will thid channel help in achieving its business goals? What are t...
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
