In the planning stage, event managers will need to conduct research to find out what competitors are doing, the needs of sponsors and the expectations of the target audience. If you are the event manager, which of the following research approaches would you NOT recommend nor find necessary?

a$.$

Attend competitors$$ events and get a $$feel$$ of how they are run compared of your event.

b$.$

Conduct primary research to study sponsors and audience$$ needs.

c$.$

Desk research via Google, social media and news clipping.

d$.$

Recruit a competitor$$ event manager as consultant.