In the post-pandemic era, the general market displays an uncommon trend in consumer spending especially in luxury goods items designer clothing, watches, handbags and so on. Many consumers and high-end clients have also shifted towards online shopping on various platforms available online. As the General Manager of Louis Vuitton Company, Malaysia, you are requested by Louis Vuitton Mot Hennessy (LVMH) HQ Paris to study and come up with a research paper detailing the market demand of luxury markers in general; the purchasing trend and in general where these high-end consumers shop today i.e. online or physically.

From your study, the Louis Vuitton Mot Hennessy will decide on the future expansion or marketing directions and strategies of the Group within ASEAN

QUESTION 5

Write FOUR (4) objectives of the above research with brief explanation each; according to the research objectives principles of SMART (Specific, Measurable, Achievable, Relevant and Time-Bound)

QUESTION 6

What research methodology do you employ for your research? Justify your answer