In the PPT and video lesson covering audience projections, there is an example of a television avail issued by a television station and used to negotiate rates between the media buyer and the television rep. This document also shows the projected ratings and impressions for each program. As explained in the video lesson and course material on rating projections, there are two Nielsen measurement periods used to calculate a rating and impressions projected delivery. What do the advertising campaign dates or flight dates really determine? Group of answer choices Book to use for HUT/PUT levels Household or Demo Cost Per Point being negotiated Book to use for Household or Demo Shares Household or Demo projected audience levels