Question
In the report include all/most of the following topics for SILK CANADA coconut juice. Explain for each topic, what methods/ strategies/ tools/ approaches would a
In the report include all/most of the following topics for SILK CANADA coconut juice. Explain for each topic, what methods/ strategies/ tools/ approaches would a firm adopt for establishing its foot in a foreign market.
1. Target customers and size of target market - understanding customers in the new market
2. Industry structure and existing competitors - its effect on the firm and the firm's relative position to competitors
3. Environmental analysis and cultural effects - how to appeal the target audience
4. Partnerships - strategic foreign partnerships as a part of market entry?
5. Barriers to entry - plans to overcome major hurdles
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