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In the required text reading, within the conceptual model of Consumer Behavior both _ _ _ _ _ _ _ _ _ _ _ _
In the required text reading, within the conceptual model of Consumer Behavior both and impact and influence SelfConcept and Lifestyles which in turn, shape needs and desires and may require consumption decisions to satisfy.
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cultural influences and subcultural influences
experiences and previous acquisitions
internal influences and external influences
the consumer decision process and product positioning
sales and profits
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