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In the reusable water bottle industry, these are all attempts at product differentiation EXCEPT using sustainably sourced inputs. collaborating with a popular artist to create

In the reusable water bottle industry, these are all attempts at product differentiation EXCEPT

using sustainably sourced inputs.

collaborating with a popular artist to create a limited

-

edition print.

product redesign.

running a buy one, get one

50 %

off sale.

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