In the spirit of Maital, do the practices used at your(current or past)place of employment (1) properly motivate your colleagues to define and justify in opportunity cost terms the trade-offs embedded in company decisions and (2) "unwittingly enhance the importance of sunk costs by stiffly penalizing failure"? If you became a member of a task force to improve company performance on these two challenges, what recommendations would you make? How would you implement them?