In the Star Wars$$ world, Jedi can influence and even manipulate the target subjects on how they perceive things and the situation surrounding them. This is called the "Jedi mind trick."

In marketing, marketers use positioning strategy to influence the consumer on how they perceive the product$/$service offerings.

Thus, positioning strategy is like the Jedi mind trick, with an emphasis on influencing, and not on manipulating.

True

False