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In the subject line put the name of the brand that is NOT a consumer product. Also, state the type of brand (personal brand, celebrity,
In the subject line put the name of the brand that is NOT a consumer product. Also, state the type of brand (personal brand, celebrity, services, B2B, destination, corporation). Provide graphics and cited facts to help the class understand this brand. Provide a critique: is this brand using branding elements and secondary branding strategies successfully? Has this brand developed branding differentiation versus their key competitors?
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