In the summer of 2012, the Hadaway Company was planning to finance an expansion with a convertible security. They considered a convertible debenture but feared the burden of fixed interest charges if the common stock did not rise enough to make conversion attractive. They decided on an issue of convertible preferred stock, which would pay a dividend of $1.05 per share. The common stock was selling for $21 a share at the time. Management projected earnings for 2012 at $1.50 a share and expected a future growth rate of 10% a year in 2013 and beyond. It was agreed by the investment bankers and management that the common stock would continue to sell at 14 times earnings, the current price/earnings ratio. What conversion price should be set by the issuer? The conversion rate will be 1.0; that is, each share of convertible preferred can be converted into 1 share of common. Therefore, the convertible's par value (as well as the issue price) will be equal to the conversion price, which, in turn, will be determined as a percentage over the current market price of the common. In recent years there has been heavy use of 20% to 30% premiums. Use the midpoint of the range to answer the