Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

In the swot analysis I did for our food souvenir business, what is its SWOT MATRIX? Strengths Costing Social Media Inuence Costing Cheap prices make

In the swot analysis I did for our food souvenir business, what is its SWOT MATRIX?

image text in transcribed
Strengths Costing Social Media Inuence Costing Cheap prices make products affordable to customers. Social Media Inuence - Engaging in Social Media can reach a much bigger audience, and attract many new customers. Opportunities Unline Delivery and Store Expanding the Market Increased Population Dnline Delivery and Store the digital world opens a great opportunity for food businesses to be available online. Expanding the hdarket once you have gained a portfolio of diverse products: then you can easily expand your business into di'erent areas. Increased Population higher population means more people to feed= more people means more sales. Weakness Lack of Research and Development High Rental Costs LowProt Lack of Research and Development The food souvenir industry usually doesn't allocate a specic budget for research and development. High Rental Costs In such regions rents are frequently very high. Rent payments consume a signicant amount of your business prot. LowProfrt even this is a food souvenir it still requires an amount of investmenJ; and their prot margin is very low in the beginning- Threats Competition There are many brands o'ering the same product. Fewer Suppliers Since the food industry is very competitive the supplying sources of raw materials are limited. Changing preferences of Customers the business has to be unique in terms of food taste. Only then it would be able to capture the market share. Now, customers want not only food but a unique and different taste. CorvidlQ The Coronavirus (COVE19) pandemic has caused the lockdovm everywhere, aecng the sales of the food business

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Consumer Behavior Buying, Having and Being

Authors: Michael R. Solomon

11th edition

978-0133451153, 133450899, 133451151, 978-0133450897

More Books

Students also viewed these Marketing questions

Question

What options or strategies should Don use with Frank?

Answered: 1 week ago