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In the toy industry, Mattel is one of the world leaders with its line of Barbie dolls. However, it has faced competition from MGA Entertainment
In the toy industry, Mattel is one of the world leaders with its line of Barbie dolls. However, it has faced competition from MGA Entertainment with its Bratz dolls since the s Which of these statements is true about the strategic group in which these companies compete?
As toy companies, they both have the ability to quickly pursue the toy truck market with minimal investment.
The two companies occupy different strategic groups and likely will have very different competitive forces and different strategies.
The companies are dealing with the same competitive forces as all other companies across the toy industry.
By competing in the same strategic group, the two companies are dealing with customers who view their products as direct substitutes for each other.
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