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In the United States, the Harry Potter series of books were often at the top of the New York Times fiction bestseller list. These books
In the United States, the Harry Potter series of books were often at the top of the New York Times fiction bestseller list. These books have been marketed by turns to preteen, teen, and adult readers around the world with creative marketing, including different book covers. Scholastic Press, the publisher of the Harry Potter books in the US is using which of the following segmentation strategies?
multiple products with one segment
multiple products with multiple segments
one product with changes based on customer behavior
one product with one channel of distribution
one product with multiple market segments
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