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In the U.S. grocery industry, competition is cut-throat. How do European discounters such as Aldi and Lidl compete successfully?
In the U.S. grocery industry, competition is cut-throat. How do European discounters such as Aldi and Lidl compete successfully?
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European discounters like Aldi and Lidl have found success in the competitive US grocery market by focusing on a specific strategy that appeals to cos...
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Fundamentals Of Management
Authors: Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
11th Global Edition
1292307323, 978-1292307329
