In the USA and in many countries, the population of people is getting older. Meaning, there is a cycle to the demand on products which can create trends and new innovations.

1. Explain how a company can use this life cycle to market to different groups of people. Use examples to support your ideas.
2. Explain how a company can positively and negatively be affected by trends within the life cycle.
3. Lastly, use examples to show how a company can avoid negative declines and create a sustainable life cycle.