In the video about coffee in Guatemala and Mexico, we learned that __________ allows the grower/producer of a crop or product to sell directly to the people marketing that crop or product, thus allowing less money to go to a middleperson and more to the grower/producer. In the video about coffee in Guatemala and Mexico, we learned that __________ allows the grower/producer of a crop or product to sell directly to the people marketing that crop or product, thus allowing less money to go to a middleperson and more to the grower/producer. global trade free trade restricted trade fair trade