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In the world of digital advertising, how would a tag be defined? It would be defined as a large snippet of code that's placed on

In the world of digital advertising, how would a tag be defined?
It would be defined as a large snippet of code that's placed on the homepage of a website.
It would be defined as a small snippet of code that's placed on every page of a website.
It would be defined as a small snippet of code that's placed on the conversion page of a website.
It would be defined as a large snippet of code that's placed on the conversion page of a website.

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