In the years since virtual worlds came into being, marketers have been working to understand how the time people spend in virtual worlds influences the way they learn about brands and whether it impacts their relationship with the brand in the real world.

Questions:

A.How might instrumental conditioningoccur in real life when a consumerpurchases a new outfit for his avatar in a virtual world?

B.Do consumers build associative networks from their avatar's experience? How would these networks impact the consumer's ability to organize and retrieve informationin the real world?