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In their marketing and management courses, sometimes students are asked to work with a company and conduct a formal study of its current product, pricing,

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In their marketing and management courses, sometimes students are asked to work with a company and conduct a formal study of its current product, pricing, promotion, and distribution strategies. Thus, students are likely to conduct a (n) O marketing audit O SWOT analysis market mix analysis O strategic window search environmental scanSome cereal companies offer children the possibility to play interactive video games to: free, when they visit their website; For example. after a parent purchases a cereal box. the kid receives a code for the free video game. Some of these cerea1 products may have highugar and high-sodium levels. which are cunsidered relevant factors that contribute to a less healthy food diet. for children. Thus, critics of these free video games totals are concerned that food companies Use entertaining technology to sell less healthy products. If the cereal company conducts a SWOT analysis. these concerns would be an Example oi aln). 0 weakness 0 threat 0 advantage 0 strength 0 unburtunilv Walmart has strong buying power in its relationship with suppliers. This is considered: a weakness O a weakness or a strength O an opportunity a strength O a threatWhen companies examine the factors they are good at and those elements, from the external environment, which could pose a challenge or an advantage for them, it means that the company is conducting a O marketing mix analysis. basic analysis. O SWOT analysis O situational and marketing mix analysis

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