In this activity you will draw up a business strategy proposal for the new owners of a golf club. The business strategy proposal aims to analyse the possible actions the new owners might want to take and to provide recommendations on these, to relaunch the club they have recently bought and ensure its future healthy growth. Background and context: Calanova Golf Club (https://calanovagolf.es/web/en/index.php) is located in Mijas, in the Andaluca region in the south of Spain. For decades, golf has been a major contributor to the successful growth of tourism, which - in turn - is the most important sector of both the regional and, more broadly, the Spanish economy. However, after decades of success, in recent years golf tourism in Andaluca has begun to face problems associated with mature markets and business propositions. Younger people play less golf and golf in Andaluca is increasingly faced with new competition - based on attractive new courses and competitive pricing - appearing in other countries and geographies. Calanova has suffered as a consequence, with declining revenue and clients. The club was put up for sale and since recently it has new owners, who are convinced that Calanova still has a lot of