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In this activity you work for a party planning company that has declining sales and profits. Consider the factors that affect the demand for your
In this activity you work for a party planning company that has declining sales and profits. Consider the factors that affect the demand for your services. Based on these factors, develop a plan to improve your business. Write a one-page, double-spaced (no more no less) report describing possible reasons for the decline in business and your recommendations to increase demand for your services
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Strategic Brand Management Building Measuring And Managing Brand Equity
Authors: Kevin Lane Keller
3rd Edition
0131888595, 9780131888593
