=+1. What is meant by the phrase CSR as brand insurance? Can you think of a firm
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=+1. What is meant by the phrase “CSR as brand insurance?” Can you think of a firm that has benefited from CSR in this way?
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Strategic Corporate Social Responsibility Stakeholders In A Global Environment
ISBN: 978-1412974530
2nd Edition
Authors: William B. Werther, David Chandler
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