. In this assignment, select a business (either one we provide, your own business, or one you work for) and develop a SMART Goal and appropriate KPIs. Each of these components corresponds to worksheets you have seen throughout this week. There are 3 required parts to the project:

Business description for the selected business

SMART Goal Worksheet

KPIs worksheet

. These are key components for understanding your business goals and metrics. Without this groundwork, it is difficult to build an appropriate target audience and customer journey, which you will work on next week.

Project Kickoff Before beginning the project, select a business you would like to create a customer persona and journey for. You may select a business you own or work for, or you may select one of the businesses we have created for your use in this project: Paola Snaps or FocusVu. You can find information on the businesses we have created foryour use in the section below these instructions. Should you selectyour own or an alternative business. be sure to provide as much detail as necessary in the business description for a peer reviewer to be able to assess all ve components of the project and how they relate to the selected business. When in doubt, be creative. There is no one right answer on this project. Add context and think about what information would be most valuable to you as a marketer or business owner. Open the project worksheets: The re are two options to access the Create a SMART Goal and KPls Project Worksheets. 1. Download a PowerPoint version ofthe worksheets by clicking here. 2. Make a copy of the template by clicking here, then clicking the Make a copy button. You will need to be signed in to a Google account in order to make a copy ofthe worksheet. To complete the project worksheets, follow the steps below: Step 1: Business Description Write a brief description about the business you will be using for this project. Your business description should answer the following questions: Step 1: Business Description Write a brief description about the business you will be using for this project. Your business description should answer the following questions: 'I. What products or services does the business offer? 2. What type of business model does the business follow (e.g. BZC. BZB. etc]? 3. Is the business brick and mortar. online, both? AL What contextual information is needed to connect your business description to your SMART Goal and KPIs? {e.g. a new product is being offered) Step 2: SMART Goal Write a SMART Goal for the business you have selected. Make sure your goal directly relates to the business and that your business description provides all contextual infon'natjon necessary to connect with your SMART Goal. Make sure your SMART Goal meets the five criteria necessary to make it \"SMART\": 9 Specific - What needs to be done? 0 Measurable - Can it be measured? 0 Achievable - Can it be done? o Relevant Should it be done? . TImeLbound - when will it be done? Step 3: KPls Draft three Key Performance Indicators. Each KPI should: - Directly relate to the business and the SMART goal you drafted . Be quantitative {able to be measured with numerical values} I Be directional (be able to go up or down] 0 Include the metric you will use to track the KPI Note: You will upload the projects worksheet document 3 times. once for each of the steps when you submit. Key Performance Indicators Draft three KPIs for your selected business based on your SMART goal for your selected business Business Description Provide a short description of your selected business SMART Goal Business Name Draft a SMART goal for your selected business O Specific What needs to be done? Measurable Can it be measured? OO + Description of the business Achievable Can it be done? Relevant Should it be done? O Time-bound When will it be done? 2 3