In this assignment, use your selected business from last week and create the key components of a customer persona and journey. Each of these components corresponds to the worksheets you have seen this week. There are 2 required parts to the project:

Target Audience worksheet

Customer Journey worksheet

The target audience and customer journey build on your SMART Goal and KPIs from last week and are critical to building a strong and focused campaign.

\f\fless-t Project Kickoff Before beginning the project. think back toyour project from last week. Base your target audience and customer jou rneyl for this project on the business description. SMART goal, and l(l3ls you developed in last week's project We've included the business case studies in a section below foryour convenienoe. Feel free to update anything you'd like keeping in mind oonsistency' will help you build out a portfolio throughout the specialization. When in doubt in this project be creative. There is no one right answer on this project Add context and think about what information would be most valuable to you as a marketer or business owner. Open the project worksheets: There are two options to ECCES the Create a Customer Persona and journey worksheets. 1. Download a PowerPointversion ofthe worksheet by clicking here. 2. Make a oopy oFd'Ie template by clicking here, then clicking the Make a copy button. You will need to be signed in to a Google aooount in order to make a oopy of the worksheet. To complete the project worksheets. Follow the steps below: Step 1: Ta rget Audience Dene and create a customer persona for your target audienoe. The persona should describe a made up, composite person representing your target audiencefor the product or servioe being offered by the business you selected. Make sure you oomplete every part of the target audience template including . Target audience name and image: What name and image reprents your target audienoe and can be used throughout the template? Often a play on something related to your selected business is ideal as it keepsthe goal of the persona top of mind. a Needs: What is your target audience's need or needs thatyour selected business directly serves? - Demographic: What loey statistical data describes your target a udience including, age, gender. household inoome. educationfoocupation. and location? . Interests: What interests do yourtarget audience share that could potentially relate to your business in some way? . Behaviors: What behaviors does your target a udience engage in on a regular basis that your selected business ca n use to reach out or that relates to the business product or service? Step 2: Map your customer's journey Develop a customer journey map including all 5 phases answering each ofthe questions provided in the direction: . Awarenas: When is mytarget audience rnost receptive?. - lnteresc How can I relate my products to mytarget's needs? a Desire: How can I show my target my product really ts in their life? . Conversion: How can I get my targetto taloe action? . Advocacy: How can I maloe my target into an advocate