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In this assignment, you will analyze the movie Air and its portrayal of the creation and marketing of the Air Jordan basketball shoeline. You will
In this assignment, you will analyze the movie "Air" and its portrayal of the creation and marketing of the Air Jordan basketball shoeline. You will identify and explore how various marketing concepts and strategies are applied throughout the narrative. Through this analysis, you will gain insights into the marketing journey that turned the Air Jordan into an iconic product
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Financial Markets And Institutions
Authors: Jeff Madura
6th Edition
0324162618, 978-0324162615
