In this assignment, you will be redesigning a current user interface of a website, web application, or mobile application. Your redesign is just a prototype and it does not need to be functional. This means that you do not need to write any code or make the buttons, links, or other elements interactive. All that is needed is the elements of the user interface correctly distributed on the screen.

$$ THERE IS NO CODING INVOLVED IN THIS PROJECT! $$

You can choose you preferred web design tool; however, I highly recommend one of the following:

WebFlowLinks to an external site.

Links to an external site.FigmaLinks to an external site.

MockFlowLinks to an external site.

FramerLinks to an external site.

Tasks

Violations of Usability Goals and Design Principles

Choose a website, web application, or mobile application that violates $3$ or more of the following Usability Goals and $3$ or more of the following Design Principles. It can be any application$/$software$/$website that you use frequently or that you are aware of potential flaws.

In the pdf document to be delivered, you will need to include screenshots of the chosen interface and describe, in details, through arrows, highlights, etc., the violated usability goals and principles that you identified. In the next section, you can find a list of the usability goals and design principles with a short explanation and questions that may help you identify them on the interface you chose to work on$.$

Goal Identification

Regarding the website or application chose, please answer the following questions

a$)$ Target audience. Who is the site or app for?

b$)$ What do they expect to find or do there? What is the objective of this website or app?

c$)$ Is this website or app$$s primary aim to inform, to sell, or to amuse?

d$)$ Does the website or app need to clearly convey a brand$$s core message, or is it part of a wider branding strategy with its own unique focus?

d$)$ What competitor sites or apps, if any, exist, and how should this site or app be inspired by$/$different than, those competitors?

Redesign

Using your favorite web design tool, propose a redesign for the website or application that you chose. This design does not need to be a working prototype. You only need to distribute the elements correctly fixing the violations identified in Task $1.$ Remember to use some content. This is not only a sketch. Content engages readers and drives them to take the actions necessary to fulfill a site$$s goals:

content itself $($the writing$)$

how it$$s presented $($the typography and structural elements$)$

Dull, lifeless, and overlong prose rarely keeps visitors$$ attention for long. Short, snappy, and intriguing content grabs them and gets them to click through to other pages. Properly $$chunking$$ content by breaking it up into short paragraphs supplemented by visuals can help it keep a light, engaging feel.

Also, think about the visual elements and the existing branding elements, color choices, and logos$,$ as stipulated by the client. Images are taking on a more significant role in web design now than ever before:

images give a website a professional look and feel, but they also communicate a message, are mobile$-$friendly, and help build trust

Visual content is known to increase clicks, engagement, and revenue. People want to see images on a website $-$ to enhance the message in the text, and can even convey vital messages without people even needing to read.

Design Principles and Usability Goals

Usability Goals

Effective to use $($Effectiveness$)$

Very general goal that refers to how good a product is at doing what it is supposed to do

Q: Is the product capable of allowing people to learn, carry out their work quickly without having to do non$-$related tasks, access the information they need, or buy the goods they want?

Efficient to User $($Efficiency$)$

How well the product supports users in carrying out their tasks quickly and with the minimum amount of effort needed; e$.$g$.,$ does it involve as few, easy to follow steps as is needed?

Q: Once users have learned how to use a product to carry out their tasks, can they sustain a high level of productivity?

Safe to Use $($Safety$)$

Protecting the user from harm; e$.$g$.,$ physical harm, financial harm, psychological harm, etc.

Q: What is the range of errors that are possible using the product and what measures are there to permit users to recover easily from them?

Having Good Utility $($Utility$)$

The product provides the right kind of functionality that the user needs to accomplish the user$$s tasks.

Q: Does the product provide an appropriate set of functions that will enable users to carry out all their tasks in the way the want to do them?

Easy to Learn $($Learnability$)$

How easy the system is to learn how to use.

Q: Is it possible for the user to work out how to use the product by exploring the interface and trying out certain actions? How hard will it be to learn the whole set of functions?

Easy to Remember How to Use $($Memorability$)$

How easy it is to remember how to