In this assignment, you will compare the strategic planning process of two B$2$B companies and from the perspective of the marketing manager, evaluate the marketing strategies.

Instructions:

Choose two B$2$B Fortune $500$ company that provide a similar product or service. Note: choose a company different than those used in previous assignments.

Research the companies to address the following:

Compare and contrast:

Mission and value statements

Organizational structure

B$2$B customers

From the perspective of the marketing manager, analyze their:

Value proposition

Overall marketing strategy

Based on your analysis, explain which B$2$B marketing strategy would be more effective.