Question
In this assignment, you will create a flyer, pamphlet, or brochure advertising inviting co-workers to a seminar on Internet security and privacy.Be creative! Refer to
- In this assignment, you willcreate a flyer, pamphlet, or brochure advertising inviting co-workers to a seminar on Internet security and privacy.Be creative!
- Refer to the attached document for complete details and grading rubric.
- MKT200 Unit 7 Assignment.pdf
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Institution Release Statement
Overview:
Internet marketing practices have raised a number of ethical and legal questions. Some direct marketers have been accused of taking unfair advantage of buyers. Fraudulent schemes such as investment scams and phone charity collections have grown exponentially over the past few years.
Your company is conducting a seminar to inform employees about Internet security and privacy concerns at your firm. You have been asked to create a flyer, pamphlet, or brochure advertising the seminar. Your goal is to entice employees to attend this seminar so be creative!
Instructions:
Items to include in your flyer:
1) The event name. Include a catchy slogan.
2) The main topics covered in the seminar including privacy concerns, Internet security issues, ethical concerns associated with online marketing at your company, why employees should attend, what they will get out of it, how it will help them at their job, etc.
3) The event information (time, date, location, etc.).
Requirements:
References are not required for this assignment but if you use resources from another source, you need to include them in your flyer.
How to Design a Flyer in Word 2016, 2013, 2010, or 365 (online):
o In Word, open the File tab and select New from the menu.
o Under the search bar, select Flyers. ...
o Browse through the free flyer templates Word displays, until you find a design you like.
o Click on it, then click Create.
Evaluation Rubric for Unit 7 Assignment
= CRITERIA Exemplary Proficient Needs Improvement Deficient
(10 Points) (8-9 Points) (6-7 Points) (0-5 Points)
(Event Name with a Catchy Slogan The event name and catchy slogan grab the reader's interest and are memorable. The event name and catchy slogan are present but are missing minor details. The event name and catchy slogan are present but are missing key details. The event name and catchy slogan are missing or poorly presented. (35 Points) (28-34 Points) (21-27 Points) (0-20 Points) Main Topics In Seminar Including Privacy Concerns, Internet Security Issues, Ethical Concerns with Online Marketing The main topics are fully and thoughtfully addressed, including all details. The main topics are present but are missing minor details. The main topics are present but are missing key details. The main topics are missing or poorly presented. Why Employees Should Attend: What they will get out of it, How it will Help Them with Their Job, etc. Why employees should attend is fully and thoughtfully addressed, including all details. Why employees should attend is present but is missing minor details. Why employees should attend is present but is missing key details. Why employees should attend is missing or poorly presented. (10 Points) (8-9 Points) (6-7 Points) (0-5 Points) Event Information: Time, Date, Location, etc. The event information is fully addressed, including all details. The event information is present but is missing minor details. The event information is present but is missing key details. The event information is missing or poorly presented. Overall Appearance of the Flyer The flyer is thoughtfully designed, containing the necessary information in a creative way. The creativity of the flyer design is present but is missing minor details. The creativity of the flyer design is present but is missing key details. The creativity of the flyer design is is missing or poorly presented.
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