In this assignment, you will take on the role of director of marketing, who reports to the Chief Marketing Officer $($CMO$),$ at the larger acute care hospital discussed in the case study. The CMO asks you to create a presentation that explains key concepts related to creating a marketing strategy and walk the team through the start of the process. The following points will guide your presentation.

Identify: What information should the team gather to create a marketing strategy?

Summarize: What process$($es$)$ could be used to lead the team in creating a cohesive message for current and potential clients and their families about the new system? Are different messages needed? Why?

Identify: What types of marketing tactics could be used and why? $($i$.$e$.$ a new website, social media, print publications, billboards, radio, television ads$)?$ Describe how marketing tactics foster a community.

Are there HIPAA$-$related issues that can impact marketing, especially when using social media? If yes, educate the Marketing team.

Explain how the team will analyze and document the success areas for continuous improvement of the proposed initiatives if they are implemented?