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In this case, Rainbow Travel Services Inc. will be the plaintiff, and Hilton Hotel Corp. and Hotelrama Associates Ltd. will be the defendants. You mentioned

In this case, Rainbow Travel Services Inc. will be the plaintiff, and Hilton Hotel Corp. and Hotelrama Associates Ltd. will be the defendants.

You mentioned "goodwill" a few times. What exactly is goodwill in the context of this case, and how could it be measured? Would it be measurable?

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